About Us

Experience you can count on

Lustre Beauty provides personalized Sales and Account Management services for manufacturers of beauty and wellness products.  We specialize in taking smaller, unique brands to the next level – from the Gift industry into Mass and Masstige channels.


Lustre Beauty functions as a virtual, in-house Account Executive for the Mass/Masstige segments. We have successfully placed and managed multi-million dollar rollouts for multiple brands in multiple categories at multiple retailers.


Lustre Beauty was founded in 2014 by Louise Baxter. She has over 20 years of experience in the beauty and wellness industry, and has forged strong relationships with the foremost players in the Beauty, Gift, Naturals, and Mass markets.